What is corporate responsibility? Why is it important? Yvon Chouinard, founder of Patagonia, Inc shares his story about how a young French Canadian boy, an avid outdoorsman, became a mountain climber, a blacksmith, and the founder of Patagonia, Inc. Yvon co-created the program, 1% for the Planet as a payment for the use of resources in his clothing. Hear the story of Patagonia’s success and the philosophy of the man who built the company.