Here is a story about the power of media and how it changed the course of history in the Grand Canyon. Jerry Mander understands media and corporate influence and he shares his thoughts about how media sways society. As a longtime advertising professional and media expert, Mander was the first to use his intimate knowledge of the media to affect nonprofit campaigns for environmental and social changes. He tells us how his creative ad campaign had an unprecedented outcome and successfully halted several dams in the Grand Canyon.