What is corporate responsibility? Why is it important? Yvon Chouinard, founder of Patagonia, Inc shares his story about how a young French Canadian boy, an avid outdoorsman, became a mountain climber, a blacksmith, and the founder of Patagonia, Inc. Yvon co-created the program, 1% for the Planet as a payment for the use of resources in his clothing. Hear the story of Patagonia's success and the philosophy of the man who built the company.
Malcolm Margolin is an author and publisher, whose deep curiosity about California Native American culture in the 1970s helped rekindle its importance to all cultures. He begins with an endearing story about his early childhood experience with nature. He tells us a bit about publishing and the founding of Heyday Books. Malcolm then shares some examples of what he has learned about sustainability and alternative ways of being from the native people's perspective.
Lloyd G. Carter, a former UPI and Fresno journalist, broke the 1982 news story about the selenium poisoning at the Kesterson National Wildlife Refuge in the heart of the San Joaquin Valley in Central California. Lloyd divides his career as pre-Kesterson and post-Kesterson because of the impact this issue has had on his life's work. His story, told in biblical terms, enlightens all of us about the selenium soil contamination in this important agricultural area of the Central Valley. Lloyd's story is about politics, soils, drainage and what the future holds for California agriculture, water, and wildlife in the San Joaquin Valley.
Why shouldn't we have a future with as much to offer as the present? A six term Idaho State Senator, Mary Lou Reed talks about being a female representative in the the mostly male senate chambers in 1984. She discusses the 1975 Land Use Planning Act that she fought for with the Idaho Conservation League, and the many issues that are close to her heart such as community, land and water conservation, diversity in Idaho, and human and women's rights.
An ethical politician? Yes, and a war hero too. Former Representative Pete McCloskey talks about fighting in the Korean War, how it has shaped his life and why he fights tenaciously for the Endangered Species Act and other environmental causes.